I love this post: A scientific method to tame social media madness by Tamsen McMahon. It's one of the few social media posts I've seen, especially on a wide-distribution site, that talks about trying to get social media marketing results.

I recently finished a post on Search Engine People about the 5 Things I Hate About Social Media. I don't think it's live yet. But one of them is the low expectations people have for results. Evidently, expecting to get ROI from Social Media is like asking Forest Gump to learn Calculus.

I disagree. You shouldn't advertise or market without expecting results. And you should use platforms that help you get results.

That's what makes AdWords so powerful in the PPC world. You can track everything. Which keywords get you better ROI? Which ads? You can find out and do more of what works and less of what doesn't. The ultimate goal of TweetROI is to get to that same place... conversion tracking so that you can get more ROI, not just more clicks or impressions.

In the meantime, you need a twitter advertising system that controls Twitterer quality and stops spam, and that's where we've been focusing our efforts lately. The latest upgrades to our twitter advertising system include some of that. And more is coming.

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