If you didn't see our mention in TechCrunch, read: "Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards" by Brian Solis.
Brian Solis started the conversation on his Facebook page, and major contributors included Stowe Boyd, Anders Abrahamsson, me, and Ted Murphy (of IZEA; our nemesis with the tongue!).
The conversation helped me decide how TweetROI should do disclosure going forward, and coincidentally, it dovetailed well with another need we've discovered...
TweetROI was originally created to be a recommendation engine- all tweets personalized in the words of the Twitterers that tweet them.
Surprisingly, not all twitterers feel like personalizing them. I realized that not everyone is a copywriter like me... if they agree with the sentiment the marketer writes, they'll just tweet it as-is. And some marketers would prefer to control their copywriting. These marketers and twitterers should be married.
What we've decided to do for these is:
- In the Twitterers words: These will be tweets that ARE rewritten by Twitterers, and they will be tagged with SP.
- In the Marketer's words: These tweets are as-written by the Marketers, and are tagged AD or PR, depending on whether they are direct marketing or public relations campaigns.
Still thinking about whether PR tweets need both SP/PR. Probably. Takes away some of the elegance of the solution, but I really doubt PR people would appreciate sending out tweets with the word AD attached.